Firewood was approached by the Diabetes Division of Bayer Heathcare to conceive, plan, design, and build their Bayer EasyCare loyalty program. Given diabetics are as unique as any other group of people, we thought a customizable experience might help Bayer break through the clutter. On the web site, disease management tools can be configured to suit various user needs.
The Zeebo video game console is produced by Tectoy and Qualcom for the emerging BRIC nations. Our involvement included logo design, branding, style guide, console design, product instruction guides, brand characters, stationery system, and site design.
When it comes to logo design and brand creation, BTO’s approach is a bit different than most branding agencies. First of all, we don’t have a “house style,” which translates to our approaching each branding challenge as a unique opportunity …
Unless you’re an avowed nudist, a woman, or a shorts-in-any-weather purist like John’s three boys, chances are you’ve got at least one pair of men’s dress pants in your wardrobe. And there’s a pretty good chance those pants were made by Louis Raphael.