Unless you’re an avowed nudist, a woman, or a shorts-in-any-weather purist like John’s three boys, chances are you’ve got at least one pair of men’s dress pants in your wardrobe. And there’s a pretty good chance those pants were made by Louis Raphael. As the largest men’s apparel company in America focused solely on dress and casual pants, LR is the company behind most major retailers’ private label brands. They’ve also got their own treasure trove of trousers, and during our Firewood years, we were brought in to help elevate the parent brand.
From a custom presentation book for retail sales to a national print campaign featuring the photography of Thomas Broening, we helped LR move out of the stockrooms and onto the retail floor in a big way.